How to gain the advantage during your next presentation

How to gain the advantage during yur next presentationHow to gain the advantage during your next presentationThere was a time when classes in public speaking, leadership, and other so-called soft skills were considered a nuisance or something to be tolerated. Thankfully, such attitudes have shifted.To cite one example, a recent study shows that when companiesconnect emotionallywith their customers, sale growth accelerates. But we dont need a study to prove that connecting on a human level is the cornerstone of successful geschftlicher umgang communication and a skill to be cultivated.Today, most business professionals binnensee the value in connecting with a purpose. After working with business leaders to accomplish specific goals like acquiring the next piece of big business or persuading legislators to work on a specific policy change, I decided to compile (almost) everything Ive learned throughout my career into a goal-oriented, strategy-focused book.In the following blog post, I present the CliffsNotes - or StephaniesNotes - version of my bookTalk on Water Attaining the Mindset for Powerhouse Presentations.These highlights will give you a head start in preparing for your next big communication moment. Ultimately though, if youre looking for a real competitive edge and to gain an unfair competitive advantage, I do suggest reading the whole book. Are you ready to talk on water?Connection and opportunityOur heads are often so filled with the dos and donts of giving a business presentation that we can easily forget we are speaking to real people. Once weve lost our bearings, you can bet weve lost the connection to ourselves, our message or our audience.The power of connection is vital to business communication. Indeed, its the foundation for every lasting professional or customer relationship you create. Connection is so vital, in fact, that Ive seen missed opportunities to connect result inLost business when the sales team overwhelmed a client with details o f features and benefits and services and capabilities andShallow bench strength because the new vice president hadnt found her voice and the manager couldnt figure out how to move beyond his subject-matter expertise.Money wasted on town-hall meetings that didnt increase employee understanding, engagement or buy-in.If you could improve business presentations, what might be possible? Increased sales? Better financial standing? Deeper bench strength? More motivated and confident employees? All of this and mora is possible when you discover how to connect and communicate on a higher level.The Talk on Water mindsetConnecting with your audience, whether during a one-on-one sales call, presenting market research to a group of eight stakeholders seated around a conference table or speaking to hundreds on a TEDx stage, starts with mindset. You simply cant connect with an audience of any size if you are plagued by self-doubt or putting on a facade that obscures your authenticity. Your audienc e will pick up on the subtle cues you are giving and respond accordingly.Rather than focusing on getting through a presentation, the best thinkers focus on developing a rapport with their audiences. They achieve this by keeping several foundational beliefs in mindYour audience is your biggest fan.A presentation is an enlarged conversation.Your audience wants connection, not perfection.There are enough ways for everyone to have their own.Ahead of your next powerhouse presentation, do your best to instill these foundational beliefs in your mind. This will put you well on your way to connecting with your audience. But dont forget that to get the results you are after, you also need to connect with yourself and with your message.Connect with yourself by knowing what you need to succeed.What will make you feel most confident in this presentation? How much time do you need to prepare? Who can you depend on for support as you prepare?Connect with your message by empathizing with your audie nce.You have one job while you are presenting to help your audience get it.Depending on your presenter profile, the it could be effectively communicating facts and sharing information about a new safety protocol (The Expert). Or the it could be sharing your startups business model and influencing venture capitalists to invest (The Interpreter). Or the it could be disrupting the status quo in the minds of your audience members and igniting change on a grand scale (The Catalyst).To achieve the results youre after, you must put yourself in your audiences shoes.The Presentation C.O.D.E.Once youve become aware of the Talk on Water mindset (Part 1) and figured out your presenter profile (Part 2), youre ready to start building your powerhouse presentation. The book presents a simple four-step process called the Presentation C.O.D.E (Part 3) to help with the nuts and bolts. Heres a quick overviewStep 1 Clarify your core message.Its important to keep your message simple. I recommend asking y ourself, If my audience takes away one key message, what does it need to be? Your goal will be for each person hearing your presentation to be able to repeat whatever your core message was at the end of your presentation.Step 2 Organize your content.Organization is key to helping your audience get it. Ask yourself how you can best segment your important content with a logical structure that maps back and supports your core message.Step 3 Develop your audio-visuals.Many presenters make the mistake of using audio-visuals in a distracting or overwhelming way. It can sometimes appear as if presenters are trying to hide behind their media. This impression is not the way to win over your audience Instead, consider how you can use audio-visuals to help your audience quickly grasp whats being discussed.Step 4 Express yourself and engage your audience.Never forget that you are best at being yourself. Rather than trying to imitate others or their captivating presentation styles, work to expre ss yourself with ease, energy, and enthusiasm. If you can do this well, you will succeed in speaking with confidence. Skillful authenticity always results in a memorable presentation.Prepare for primetimeIn the fast-paced business world where everyone seems to want everything yesterday, preparing and rehearsing a presentation can seem like a luxury. But to achieve results in high-stakes presentations, practice is absolutely a necessity.What do I mean by practice? I want you to think of your presentation as a performance. Now, elsewhere Ive pushed back againstthe comparison between delivering a business presentation and giving a stage performance. But please allow me to explain.Theres no way an actress in a Broadway play would go out on stage without rehearsing adequately. To be stage-ready there are table read-throughs, off- and on-site rehearsals, partial and full rehearsals, dress rehearsals and technical rehearsals. If you are as prepared as an actress on Broadway, you are going to be your most confident and ready to achieve the results you desire.On average, it takes a business leader five focused practice sessions to be ready to seal the deal when it comes to high-stakes, career-defining presentations. I promise that, if you take the time to prepare, you will deliver a powerhouse presentation. You dont want to skimp on practice timeThe truth is, all business leaders are capable of giving a powerhouse presentation. All it takes is the right mindset, a well-crafted presentation with a strong core message and thorough preparation. These are all definitely within your graspBy far, the greatest key to success in any presentation is making connections that count. When you show up as your authentic self, the audience will respond positively and your message will have the lasting impact youre after. What strategies do you rely on when you want to talk on water?Stephanie Scotti is a strategic communication advisor specializing in high-stakes presentations. She has 25-plus years experience of coaching experience and eight years teaching presentation skills for Duke University. She has provided presentation coaching to over 3,000 individuals in professional practices, Fortune 500 companies, high-level government officials and international business executives. Learn more atProfessionallySpeaking.netandProfessionallySpeakingBlog.com.This article first appeared on SmartBrief. 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